Achieve your goals together!

You've already learnt on the job what counts in business. Now, you want to shape things yourself and take on responsibility. To implement ideas. To develop teams. To improve the tried and tested, and to break new ground. This part-time Bachelor’s degree programme provides you with a solid foundation in business administration and the skills for future business.

The degree programme qualifies experts, managers and young professionals to take on management responsibilities in business, administration, associations and organisations on a part-time basis. Students receive further training for current tasks in their profession, and new carrier opportunities are opened up by acquiring up-to-date specialist business knowledge and mastering an entrepreneurial mindset.

Whilst the degree programme's compulsory modules focus on conventional functional areas of business administration, the range of elective modules allows students to choose their own focus. Students select two of the five specialisms available:

1. Innovation and Sustainability
2. Human Resources and Leadership
3. Digital Business Management
4. Marketing
5. Sport and Industry

The specialisms teach specialist knowledge in selected business areas of activity with a high degree of business relevance for today and in the future.

Compulsory curriculum

• Basics of Business Administration
• Basics of Economics
• Accounting and Controlling
• Marketing
• Financial Management
• Organisation and Human Resources
• Private Commercial Law
• Statistics and Empirical Research Methods
• Scientific Work
• Project Management in Practice

Elective area

Students select two of the following specialisms:

Innovation and Sustainability

• Innovation Management
• Entrepreneurship
• Sustainability Management

Human Resources and Leadership

• Leadership and Communication
• Recruiting and Employer Branding
• Human Resources Development and Talent Management

Digital Business Management

• Digitalization in Enterprises
• Intelligent Data Management
• Digital Business Models

Marketing

• Service Marketing
• Strategic Marketing
• Online Marketing

Sport and Industry

• Sport Management
• Sport Marketing and Sponsoring
• National and International Sports and Association Law

• Innovation and Sustainability
• Personnel and Leadership
• Digital Business Management
• Marketing
• Sport and Industry

The learning concept is specifically aimed at the needs of working students with limited time available.

The blended learning concept is composed of condensed in-person teaching and online sessions. This makes it varied not only in terms of content, but also from a methodological standpoint, as well as practice and communication-oriented. The online learning environment C3LLO allows you to be flexible with your time and study remotely wherever you are.

In order to study this course at the University of Oldenburg as a student from outside of Germany, you need an adequate knowledge of German.

German Language Proficiency

• DSH: Deutsche Sprachprüfung für den Hochschulzugang (Level 2)
• TestDaF: Test – Deutsch als Fremdsprache (with level 4 in all four areas)
• Common European Framework of Reference for Languages (CEFR) Level C1

The proof of language proficiency must be presented for the enrolment.

For other proof possibilities see: Language requirements

• a university entrance qualification, and
• vocational training completed in a skilled occupation recognised in Germany or at least one year of professional experience, and
• a professional or comparable occupation at the time of application

This is an open admissions degree course, and applications are accepted for both the winter and summer semesters.

Detailed application deadlines for the winter semester (summer semester):

• Applications with a German university entrance qualification or degree: by 1 September (1 March)
• Applications from the EU: by 1 September (1 March)
• Applications from third countries (non-EU): by 1 August (1 February)

Overview application deadlines Bachelor's programmes

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The degree programme is liable to charges. For further information please check the regulations Gebühren- und Entgeltordnung

International applicants: There are different application procedures.

Detailed application deadlines for the winter semester (summer semester):

• Applications with a German university entrance qualification or degree: by 1 September (1 March)
• Applications from the EU: by 1 September (1 March)
• Applications from third countries (non-EU): by 1 August (1 February)

Overview application deadlines Bachelor's programmes

For the application procedure for the winter semester 2025/26, at least one year of professional experience is expected to be introduced as an admission requirement. This change is subject to approval by the Ministry of Science and Culture and publication in the Official Notices of the University of Oldenburg.

As soon as the admission regulations are published in the Official Notices of the University of Oldenburg, the change will take effect.