ökb221 - Performance processes and marketing (Complete module description)

ökb221 - Performance processes and marketing (Complete module description)

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Module label Performance processes and marketing
Modulkürzel ökb221
Credit points 6.0 KP
Workload 180 h
Institute directory Department of Business Administration, Economics and Law (Economics Education)
Verwendbarkeit des Moduls
  • Dual-Subject Bachelor's Programme Economic Education (Bachelor) >
  • Dual-Subject Bachelor's Programme Politics-Economics (Bachelor) >
  • (Extension tray) >
  • Master of Education Programme (Special Needs Education) Economic Education (Master of Education) >
Zuständige Personen
  • Henn, Frank-Michael (module responsibility)
  • Lehrenden, Die im Modul (Prüfungsberechtigt)
Prerequisites
Skills to be acquired in this module
Students:
• know about the performance-related process of a business
• understand the goals, assessment indicators and calculations for resolving decision-making problems in various business sectors
• recognize the central role of marketing in businesses
• understand the various decision-making principles in marketing
• are capable of applying – and hence analysing – the acquired subject matter to current developments.
Module contents
Business performance process
• Target figures of the business performance process
• Value creation chain and supply chain

Marketing
• Conceptual principles of marketing
• Markets and environments businesses operate in
• Behaviour and information principles of marketing
Literaturempfehlungen
Links
Language of instruction German
Duration (semesters) 1 Semester
Module frequency halbjährlich
Module capacity 30
Examination Prüfungszeiten Type of examination
Final exam of module
The form of research for conducting the module research will be determined and documented in the regular student session at the start of the semester. This will be explained to the students at the start of the courses.
Form of instruction Seminar
SWS 4
Frequency SoSe