inf608 - eBusiness (Complete module description)

No participant requirement

The module provides an introduction to the "Electronic Business“ (e-business). The graduates know the fundamental and current technologies, advanced concepts, applications and competitive strategies of the "Electronic-Commerce" (e-commerce). The knowledge and abilities acquired in this module are directly applicable in study and business. They are deepening the basics from the module „Wirtschaftsinformatik II“. They provide a professional e-business consulting background and the skills to design software products for this area of business in practice.
Professional competence
The students:

• name and discuss the eBusiness key challenges
• discuss the chances of the added value and the changes of commercial models by the internet
• define the concepts of e-business and e-commerce.
• discuss the change of retail trade and the transactions between companiess in e-business
• name current payment systems and communication technologies
• discuss the possibilities of the internet in order to simplify the administration and the coordination of internal and external business processes
• characterise the challenges for the management caused by e-business and e-commerce
• differentiate the concepts and conceptualites of e-business
• assess applications with regard to economic points of view
• practically learn how to handle core technologies of e-business

Methodological competence
The students:

• assess the core technologies of e-business and e-commerce
• apply methods in case studies

Social competence
The students:

• develop case studies on basis of given problems in groups
• present their solutions

Self-competence
The students:

• learn about their own limitations while planning and developing e-commerce applications

The module provides the following contents:

• the definition of the core e-business concepts and the technical conditions for the implementation
• introduction of the variations of e-commerce, especially the Business-to-Consumer (B2C) and Business-2-Business (B2B) concepts and the current research in this field
• discussion on the economic aspects of e-business based on the theory of informational added value
• technological basics of the web and current development technologies for e-commerce web applications and security mechanisms with focus on online-shops and applications (hands-on exercise topics: HTTP, JSP and SQLInjection, PHP, XML, XML-Security, data modelling, Online-Shop development and Online-Shop administration)

• Meier, Andreas; Management der digitalen Wertschöpfungskette. Springer, 2. Auflage, 2008.
• Wirtz, Bernd W.: Electronic Business. Springer Gabler, 4. Auflage, 2013.
• Kollmann, Tobias: E-Business: Grundlagen Elektronischer Geschäftsprozesse in der Net Economy. Gabler, 4. Auflage, 2010.

http://www.wi-ol.de/

At the end of the lecture period

Written or oral exam