Bachelor's Programme Economics and Business Administration (Bachelor) > Studienrichtung Wirtschaftsinformatik
Master of Education Programme (Gymnasium) Computing Science (Master of Education) > Wahlpflichtmodule (Angewandte Informatik)
Master of Education Programme (Hauptschule and Realschule) Computing Science (Master of Education) > Mastermodule
Master of Education Programme (Vocational and Business Education) Computing Science (Master of Education) > Akzentsetzungsbereich
Zuständige Personen
Marx Gómez, Jorge (Module responsibility)
Lehrenden, Die im Modul (Prüfungsberechtigt)
Prerequisites
No participant requirement
Skills to be acquired in this module
The module provides an introduction to the "Electronic Business“ (e-business). The graduates know the fundamental and current technologies, advanced concepts, applications and competitive strategies of the "Electronic-Commerce" (e-commerce). The knowledge and abilities acquired in this module are directly applicable in study and business. They are deepening the basics from the module „Wirtschaftsinformatik II“. They provide a professional e-business consulting background and the skills to design software products for this area of business in practice. Professional competence
The students:
name and discuss the eBusiness key challenges
discuss the chances of the added value and the changes of commercial models by the internet
define the concepts of e-business and e-commerce.
discuss the change of retail trade and the transactions between companiess in e-business
name current payment systems and communication technologies
discuss the possibilities of the internet in order to simplify the administration and the coordination of internal and external business processes
characterise the challenges for the management caused by e-business and e-commerce
differentiate the concepts and conceptualites of e-business
assess applications with regard to economic points of view
practically learn how to handle core technologies of e-business
Methodological competence
The students:
assess the core technologies of e-business and e-commerce
apply methods in case studies
Social competence
The students:
develop case studies on basis of given problems in groups
present their solutions
Self-competence
The students:
learn about their own limitations while planning and developing e-commerce applications
Module contents
The module provides the following contents:
the definition of the core e-business concepts and the technical conditions for the implementation
introduction of the variations of e-commerce, especially the Business-to-Consumer (B2C) and Business-2-Business (B2B) concepts and the current research in this field
discussion on the economic aspects of e-business based on the theory of informational added value
technological basics of the web and current development technologies for e-commerce web applications and security mechanisms with focus on online-shops and applications (hands-on exercise topics: HTTP, JSP and SQLInjection, PHP, XML, XML-Security, data modelling, Online-Shop development and Online-Shop administration)
Literaturempfehlungen
Meier, Andreas; Management der digitalen Wertschöpfungskette. Springer, 2. Auflage, 2008.
