Module label | Principles of Marketing |
Module code | wir070 |
Credit points | 6.0 KP |
Workload | 180 h |
Institute directory | Department of Business Administration, Economics and Law (Economics) |
Applicability of the module |
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Responsible persons |
Raabe, Thorsten (Module responsibility)
Lehrenden, Die im Modul (Authorized examiners)
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Prerequisites | keine |
Skills to be acquired in this module | Upon completion of the module, students will be able to:
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Module contents | The module focuses on the fundaments of marketing in the sense of market-orientated management by linking philosophy and theoretical connections, as well as the necessary analytical and methodical knowledge with concrete case studies. |
Reader's advisory | Bruhn, M. (2010), Marketing. Grundlagen für Studium und Praxis, Gabler, Wiesbaden. Hansen, U. & Bode, M. (1999), Marketing & Konsum. Vahlen, München. (in excerpts) |
Links | www.uni-oldenburg.de/marketing |
Language of instruction | German |
Duration (semesters) | 1 Semester |
Module frequency | jährlich |
Module capacity | unlimited |
Modullevel / module level | --- |
Modulart / typ of module | je nach Studiengang Pflicht oder Wahlpflicht |
Lehr-/Lernform / Teaching/Learning method | |
Vorkenntnisse / Previous knowledge |
Course type | Comment | SWS | Frequency | Workload of compulsory attendance |
---|---|---|---|---|
Lecture | 2 | 28 | ||
Seminar and tutorial | 2 | WiSe | 28 | |
Total time of attendance for the module | 56 h |
Examination | Time of examination | Type of examination |
---|---|---|
Final exam of module | end of term |
written exam; voluntary contributions that improve grades may undertaken as 'portfolio-presentations' during tutorials |