wir070 - Principles of Marketing (Complete module description)

Module label	Principles of Marketing
Module code	wir070
Credit points	6.0 KP
Workload	180 h
Institute directory	Department of Business Administration, Economics and Law (Economics)
Applicability of the module	Bachelor's Programme Business Administration and Law (Bachelor) > Basiscurriculum Wirtschaftswissenschaften Bachelor's Programme Business Informatics (Bachelor) > Akzentsetzungsbereich Wirtschaftswissenschaften Bachelor's Programme Business Informatics (Bachelor) > Wahlbereich Informatik, Kultur und Gesellschaft Bachelor's Programme Comparative and European Law (Bachelor) > Module Bachelor's Programme Computing Science (Bachelor) > Wahlbereich Informatik, Kultur und Gesellschaft more... Bachelor's Programme Economics and Business Administration (Bachelor) > Aufbaumodule Bachelor's Programme Sustainability Economics (Bachelor) > Wahlpflichtbereich Dual-Subject Bachelor's Programme Economics and Business Administration (Bachelor) > Aufbaumodule Master of Education Programme (Vocational and Business Education) Economics and Business Administration (Master of Education) > Mastermodule Master's Programme Business Informatics (Master) > Module der Wirtschafts- und Rechtswissenschaften (Master)
Responsible persons	Alavi, Sascha (module responsibility) Lehrenden, Die im Modul (authorised to take exams)
Prerequisites	keine
Skills to be acquired in this module	Upon completion of the module, students will be able to: recognize and provide solutions to challenges in market-oriented business management reflect on market-oriented business management with regard to practise, as well as related societal and ethical implications actively participate in scholarly marketing discourse build their own capacities to acquire knowledge and skills within the discipline
Module contents	The module focuses on the fundaments of marketing in the sense of market-orientated management by linking philosophy and theoretical connections, as well as the necessary analytical and methodical knowledge with concrete case studies.
Recommended reading	Bruhn, M. (2010), Marketing. Grundlagen für Studium und Praxis, Gabler, Wiesbaden. Hansen, U. & Bode, M. (1999), Marketing & Konsum. Vahlen, München. (in excerpts)
Links	www.uni-oldenburg.de/marketing
Language of instruction	German
Duration (semesters)	1 Semester
Module frequency	jährlich
Module capacity	unlimited
Type of module	je nach Studiengang Pflicht oder Wahlpflicht

Type of course	SWS	Frequency	Workload of compulsory attendance
Lecture	2	--	28
Seminar and tutorial	2	WiSe	28
Total module attendance time			56 h

Examination	Prüfungszeiten	Type of examination
Final exam of module	end of term	written exam; voluntary contributions that improve grades may undertaken as 'portfolio-presentations' during tutorials