Stud.IP Uni Oldenburg
University of Oldenburg
12.05.2021 08:11:21
wir070 - Principles of Marketing (Complete module description)
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Module label Principles of Marketing
Module code wir070
Credit points 6.0 KP
Institute directory Department of Business Administration, Economics and Law (Economics)
Applicability of the module
  • Bachelor's Programme Business Administration and Law (Bachelor) > Basiscurriculum Wirtschaftswissenschaften
  • Bachelor's Programme Business Informatics (Bachelor) > Akzentsetzungsbereich Wirtschaftswissenschaften
  • Bachelor's Programme Business Informatics (Bachelor) > Wahlbereich Informatik, Kultur und Gesellschaft
  • Bachelor's Programme Economics and Business Administration (Bachelor) > Aufbaumodule
  • Bachelor's Programme Sustainability Economics (Bachelor) > Wahlpflichtbereich
  • Dual-Subject Bachelor's Programme Economics and Business Administration (Bachelor) > Aufbaumodule
  • Master of Education Programme (Vocational and Business Education) Economics and Business Administration (Master of Education) > Mastermodule
  • Master's Programme Business Informatics (Master) > Module der Wirtschafts- und Rechtswissenschaften (Master)
Responsible persons
Raabe, Thorsten (Module responsibility)
Lehrenden, Die im Modul (Authorized examiners)
Skills to be acquired in this module
Upon completion of the module, students will be able to:
  • recognize and provide solutions to challenges in market-oriented business management
  • reflect on market-oriented business management with regard to practise, as well as related societal and ethical implications
  • actively participate in scholarly marketing discourse
  • build their own capacities to acquire knowledge and skills within the discipline
Module contents
The module focuses on the fundaments of marketing in the sense of market-orientated management by linking philosophy and theoretical connections, as well as the necessary analytical and methodical knowledge with concrete case studies.
Reader's advisory
Bruhn, M. (2010), Marketing. Grundlagen für Studium und Praxis, Gabler, Wiesbaden.
Hansen, U. & Bode, M. (1999), Marketing & Konsum. Vahlen, München. (in excerpts)
Language of instruction German
Duration (semesters) 1 Semester
Module frequency jährlich
Module capacity unlimited
Modullevel / module level ---
Modulart / typ of module je nach Studiengang Pflicht oder Wahlpflicht
Lehr-/Lernform / Teaching/Learning method
Vorkenntnisse / Previous knowledge
Course type Comment SWS Frequency Workload of compulsory attendance
Seminar and tutorial
2.00 WiSe 0
Total time of attendance for the module 0 h
Examination Time of examination Type of examination
Final exam of module
end of term
written exam; voluntary contributions that improve grades may undertaken as 'portfolio-presentations' during tutorials