Stud.IP Uni Oldenburg
University of Oldenburg
20.03.2023 17:57:44
wir070 - Principles of Marketing (Complete module description)
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Module label Principles of Marketing
Modulkürzel wir070
Credit points 6.0 KP
Workload 180 h
Institute directory Department of Business Administration, Economics and Law (Economics)
Verwendbarkeit des Moduls
  • Bachelor's Programme Business Administration and Law (Bachelor) > Basiscurriculum Wirtschaftswissenschaften
  • Bachelor's Programme Business Informatics (Bachelor) > Akzentsetzungsbereich Wirtschaftswissenschaften
  • Bachelor's Programme Business Informatics (Bachelor) > Wahlbereich Informatik, Kultur und Gesellschaft
  • Bachelor's Programme Computing Science (Bachelor) > Wahlbereich Informatik, Kultur und Gesellschaft
  • Bachelor's Programme Economics and Business Administration (Bachelor) > Aufbaumodule
  • Bachelor's Programme Sustainability Economics (Bachelor) > Wahlpflichtbereich
  • Dual-Subject Bachelor's Programme Economics and Business Administration (Bachelor) > Aufbaumodule
  • Master of Education Programme (Vocational and Business Education) Economics and Business Administration (Master of Education) > Mastermodule
  • Master's Programme Business Informatics (Master) > Module der Wirtschafts- und Rechtswissenschaften (Master)
Zuständige Personen
Lehrenden, Die im Modul (Prüfungsberechtigt)
Prerequisites
keine
Skills to be acquired in this module
Upon completion of the module, students will be able to:
  • recognize and provide solutions to challenges in market-oriented business management
  • reflect on market-oriented business management with regard to practise, as well as related societal and ethical implications
  • actively participate in scholarly marketing discourse
  • build their own capacities to acquire knowledge and skills within the discipline
Module contents
The module focuses on the fundaments of marketing in the sense of market-orientated management by linking philosophy and theoretical connections, as well as the necessary analytical and methodical knowledge with concrete case studies.
Literaturempfehlungen
Bruhn, M. (2010), Marketing. Grundlagen für Studium und Praxis, Gabler, Wiesbaden.
Hansen, U. & Bode, M. (1999), Marketing & Konsum. Vahlen, München. (in excerpts)
Links
www.uni-oldenburg.de/marketing
Language of instruction German
Duration (semesters) 1 Semester
Module frequency jährlich
Module capacity unlimited
Modullevel / module level ---
Modulart / typ of module je nach Studiengang Pflicht oder Wahlpflicht
Lehr-/Lernform / Teaching/Learning method
Vorkenntnisse / Previous knowledge
Form of instruction Comment SWS Frequency Workload of compulsory attendance
Lecture 2 28
Seminar und Tutorium 2 WiSe 28
Präsenzzeit Modul insgesamt 56 h
Examination Prüfungszeiten Type of examination
Final exam of module
end of term
written exam; voluntary contributions that improve grades may undertaken as 'portfolio-presentations' during tutorials