wir070 Principles of Marketing (Complete module description)

wir070 Principles of Marketing (Complete module description)

Deutsch English PDF Download
Module title Principles of Marketing
Module code wir070
Credit points 6.0 KP
Responsible institute Department of Business Administration, Economics and Law (Economics)
Responsible persons
Module responsibility:
Sascha Alavi
Authorised to examine:
Die im Modul Lehrenden
Prerequisites

keine
Language of instruction German
Learning outcomes/competencies
Upon completion of the module, students will be able to:
  • recognize and provide solutions to challenges in market-oriented business management
  • reflect on market-oriented business management with regard to practise, as well as related societal and ethical implications
  • actively participate in scholarly marketing discourse
  • build their own capacities to acquire knowledge and skills within the discipline
Module contents
The module focuses on the fundaments of marketing in the sense of market-orientated management by linking philosophy and theoretical connections, as well as the necessary analytical and methodical knowledge with concrete case studies.
Recommended reading
Bruhn, M. (2010), Marketing. Grundlagen für Studium und Praxis, Gabler, Wiesbaden.
Hansen, U. & Bode, M. (1999), Marketing & Konsum. Vahlen, München. (in excerpts)
Required assesment
Method of assesment
written exam; voluntary contributions that improve grades may undertaken as 'portfolio-presentations' during tutorials
Exam dates
end of term
Duration (semesters) 1 Semester
Module frequency jährlich
Workload
Total workload Contact hours
180 h
Course type
Type SWS Module frequency Contact hours
Lecture 2 -- 28 h
Seminar und Tutorium 2 WiSe 28 h
Further information

Module Capacity:
unrestricted
Applicability of the module
  • Bachelor's Programme Business Administration and Law > Basiscurriculum Wirtschaftswissenschaften
  • Bachelor's Programme Business Informatics > Akzentsetzungsbereich Wirtschaftswissenschaften
  • Bachelor's Programme Business Informatics > Wahlbereich Informatik, Kultur und Gesellschaft
  • Bachelor's Programme Comparative and European Law > Module
  • Bachelor's Programme Computing Science > Wahlbereich Informatik, Kultur und Gesellschaft
  • Bachelor's Programme Economics and Business Administration > Aufbaumodule
  • Bachelor's Programme Sustainability Economics > Wahlpflichtbereich
  • Dual-Subject Bachelor's Programme Economics and Business Administration > Aufbaumodule
  • Master of Education Programme (Vocational and Business Education) Economics and Business Administration > Mastermodule
  • Master's Programme Business Informatics > Business Informatics
  • Master's Programme Business Informatics > Module der Wirtschafts- und Rechtswissenschaften (Master)