wir070 Principles of Marketing (Complete module description)

wir070 Principles of Marketing (Complete module description)

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Module label Principles of Marketing
Modulkürzel wir070
Credit points 6.0 KP
Responsible institute Department of Business Administration, Economics and Law (Economics)
Zuständige Personen
module responsibility:
Sascha Alavi
Prüfungsberechtigt:
Die im Modul Lehrenden
Prerequisites

keine
Language of instruction German
Lernergebnisse/Kompetenzen
Upon completion of the module, students will be able to:
  • recognize and provide solutions to challenges in market-oriented business management
  • reflect on market-oriented business management with regard to practise, as well as related societal and ethical implications
  • actively participate in scholarly marketing discourse
  • build their own capacities to acquire knowledge and skills within the discipline
Module contents
The module focuses on the fundaments of marketing in the sense of market-orientated management by linking philosophy and theoretical connections, as well as the necessary analytical and methodical knowledge with concrete case studies.
Literaturempfehlungen
Bruhn, M. (2010), Marketing. Grundlagen für Studium und Praxis, Gabler, Wiesbaden.
Hansen, U. & Bode, M. (1999), Marketing & Konsum. Vahlen, München. (in excerpts)
Zu erbringende Leistungen
Prüfungsart, -umfang, -dauer
written exam; voluntary contributions that improve grades may undertaken as 'portfolio-presentations' during tutorials
Prüfungszeiten
end of term
Duration (semesters) 1 Semester
Frequency jährlich
Workload
Arbeitsaufwand gesamt Davon Präsenzzeit
180 h
Form of instruction
Course type SWS Frequency Workload Präsenzzeit
Lecture 2 -- 28 h
Seminar und Tutorium 2 WiSe 28 h
Zusätzliche Hinweise

Module Capacity:
unrestricted
Verwendbarkeit des Moduls
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  • Bachelor's Programme Economics and Business Administration > Aufbaumodule
  • Bachelor's Programme Sustainability Economics > Wahlpflichtbereich
  • Dual-Subject Bachelor's Programme Economics and Business Administration > Aufbaumodule
  • Master of Education Programme (Vocational and Business Education) Economics and Business Administration > Mastermodule
  • Master's Programme Business Informatics > Akzentsetzungsmodule Wirtschafts- und Rechtswissenschaften