Stud.IP Uni Oldenburg
University of Oldenburg
06.12.2023 21:58:12
wir011 - Introduction to Business Administration (Complete module description)
Original version English PDF download
Module label Introduction to Business Administration
Module abbreviation wir011
Credit points 6.0 KP
Workload 180 h
Institute directory Department of Business Administration, Economics and Law (Business Administration and Business Education)
Applicability of the module
  • Bachelor's Programme Business Administration and Law (Bachelor) > Basiscurriculum Wirtschaftswissenschaften
  • Bachelor's Programme Business Informatics (Bachelor) > Basiscurriculum
  • Bachelor's Programme Economics and Business Administration (Bachelor) > Basismodule
  • Bachelor's Programme Mathematics (Bachelor) > Nebenfachmodule
  • Bachelor's Programme Sustainability Economics (Bachelor) > Grundlagen-/Basiscurriculum
  • Dual-Subject Bachelor's Programme Economics and Business Administration (Bachelor) > Basismodule
Responsible persons
  • Hoppmann, Jörn (module responsibility)
  • Lehrenden, Die im Modul (Prüfungsberechtigt)
Skills to be acquired in this module
The goal of the course is that students are able to...
- know and understand basic concepts and processes in the context of business administration
- name important research streams and theoretical frameworks in the field
- apply models and instruments of business administration to develop solutions for practical challenges in companies
- critically question the application of common instruments and models and evaluate their advantages and disadvantages in specific decision making situation
- put the newly acquired knowledge into a broader context, so it can be deepened in the further course of study and when working in a company
Module contents
The course offers an introduction to the most important concepts, instruments, and frameworks of business administration. Toward this end, the course first introduces the core concepts and provides an overview of the history, goals, structure, and research traditions of business administration. Subsequently, students will gain insights into 11 important areas of business administration: (1) Entrepreneurship, (2) Strategic Management, (3) Logistics and Supply Chain Management, (4) Production Management, (5) Marketing and Sales, (6) Accounting and Controlling, (7) Finance and Investment, (8) Technology and Innovation Management, (9) Human Resource Management, (10) Information Management, and (10) Sustainability Management. Students deepen and apply the knowledge acquired in the lecture in tutorials. In addition, the course includes guest lectures by practitioners to clarify the practical relevance of the content.
Recommended reading
Straub, T. (2014): Einführung in die Allgemeine Betriebswirtschaftslehre (2. Auflage), Pearson Deutschland, Hallbergmoos.
Hutzschenreuter, T. (2015): Allgemeine Betriebswirtschaftslehre (6. Auflage), Springer Gabler, Wiesbaden
Language of instruction German
Duration (semesters) 1 Semester
Module frequency jährlich
Module capacity unlimited
Module level
Type of module
Teaching/Learning method
Previous knowledge
Type of course Comment SWS Frequency Workload of compulsory attendance
Lecture 2 28
Tutorial 2 28
Total module attendance time 56 h
Examination Examination times Type of examination
Final exam of module
At the end of the semester
1 Prüfungsleistung: 1 Klausur/Antwort-Wahl-Verfahren (Multiple Choice) (i. d. R. 60 – 90 Min.) oder 1 mündl. Prüfung (i. d. R. 20 Min.) oder 1 Hausarbeit (max. 15 Seiten) oder 1 Referat (max. 30 Min.) oder 1 Portfolio (max. 5 Leistungen)