Stud.IP Uni Oldenburg
University of Oldenburg
02.06.2023 23:07:05
wir100 - Corporate Strategy (Complete module description)
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Module label Corporate Strategy
Modulkürzel wir100
Credit points 6.0 KP
Workload 180 h
Institute directory Department of Business Administration, Economics and Law
Verwendbarkeit des Moduls
  • Bachelor's Programme Business Administration and Law (Bachelor) > Aufbaubereich Wirtschaftswissenschaften
  • Bachelor's Programme Business Informatics (Bachelor) > Akzentsetzungsbereich Wirtschaftswissenschaften
  • Bachelor's Programme Economics and Business Administration (Bachelor) > Studienrichtung Betriebswirtschaftslehre
  • Bachelor's Programme Sustainability Economics (Bachelor) > Wahlpflichtbereich
  • Dual-Subject Bachelor's Programme Economics and Business Administration (Bachelor) > Aufbaumodule
  • Master of Education Programme (Vocational and Business Education) Economics and Business Administration (Master of Education) > Mastermodule
  • Master's Programme Business Informatics (Master) > Module der Wirtschafts- und Rechtswissenschaften (Master)
Zuständige Personen
Lehrenden, Die im Modul (Prüfungsberechtigt)
Hoppmann, Jörn (Module responsibility)
Skills to be acquired in this module
The goal of the course is that students are able to
- know and understand basic concepts, instruments, and theories of strategic management
- analyze company strategies by applying conceptual frameworks
- understand the advantages and disadvantages of common instruments and models and critically evaluate their applicability
- independently develop strategic options and derive recommendations for their implementation in real-life settings
Module contents
The course offers a comprehensive overview of the models and instruments of strategic management. The first part of the course introduces important concept and models of strategic management and discusses their application using examples from corporate practice. Central topics that are being discussed in this context are the relation between firm strategies and competitive advantage, strategy analysis, strategy formulation, strategy implementation, and strategies in the context of internationalization and innovation. In the second part of the course, students apply and deepen their knowledge by writing a thesis that analyzes the strategy of a specific company.
Rothaermel, F.T. (2012): Strategic Management (1. Auflage), McGraw-Hill Education, New York.
Wunder, T. (2016): Essentials of Strategic Management: Effective Formulation and Execution of Strategy (1. Auflage), Schäffer Poeschel, Stuttgart.
Language of instruction German
Duration (semesters) 1 Semester
Module frequency jährlich
Module capacity unlimited
Modullevel / module level ---
Modulart / typ of module je nach Studiengang Pflicht oder Wahlpflicht
Lehr-/Lernform / Teaching/Learning method Vorlesung mit begleitendem Tutorium
Vorkenntnisse / Previous knowledge
Form of instruction Comment SWS Frequency Workload of compulsory attendance
Lecture 2 28
Exercise or tutorial 2 WiSe 28
Präsenzzeit Modul insgesamt 56 h
Examination Prüfungszeiten Type of examination
Final exam of module
Thesis to be handed in at the end of semester