wir100 - Corporate Strategy (Complete module description)

Module label	Corporate Strategy
Module code	wir100
Credit points	6.0 KP
Workload	180 h
Institute directory	Department of Business Administration, Economics and Law
Applicability of the module	Bachelor's Programme Business Administration and Law (Bachelor) > Aufbaubereich Wirtschaftswissenschaften Bachelor's Programme Business Informatics (Bachelor) > Akzentsetzungsbereich Wirtschaftswissenschaften Bachelor's Programme Economics and Business Administration (Bachelor) > Studienrichtung Betriebswirtschaftslehre Bachelor's Programme Sustainability Economics (Bachelor) > Wahlpflichtbereich Dual-Subject Bachelor's Programme Economics and Business Administration (Bachelor) > Aufbaumodule Master of Education Programme (Vocational and Business Education) Economics and Business Administration (Master of Education) > Mastermodule Master's Programme Business Informatics (Master) > Module der Wirtschafts- und Rechtswissenschaften (Master)
Responsible persons	Lehrenden, Die im Modul (authorised to take exams) Hoppmann, Jörn (module responsibility)
Prerequisites
Skills to be acquired in this module	The goal of the course is that students are able to - know and understand basic concepts, instruments, and theories of strategic management - analyze company strategies by applying conceptual frameworks - understand the advantages and disadvantages of common instruments and models and critically evaluate their applicability - independently develop strategic options and derive recommendations for their implementation in real-life settings
Module contents	The course offers a comprehensive overview of the models and instruments of strategic management. The first part of the course introduces important concept and models of strategic management and discusses their application using examples from corporate practice. Central topics that are being discussed in this context are the relation between firm strategies and competitive advantage, strategy analysis, strategy formulation, strategy implementation, and strategies in the context of internationalization and innovation. In the second part of the course, students apply and deepen their knowledge by writing a thesis that analyzes the strategy of a specific company.
Recommended reading	Rothaermel, F.T. (2012): Strategic Management (1. Auflage), McGraw-Hill Education, New York. Wunder, T. (2016): Essentials of Strategic Management: Effective Formulation and Execution of Strategy (1. Auflage), Schäffer Poeschel, Stuttgart.
Links
Language of instruction	German
Duration (semesters)	1 Semester
Module frequency	jährlich
Module capacity	unlimited

Type of course	SWS	Frequency	Workload of compulsory attendance
Lecture	2		28
Exercise or tutorial	2	WiSe	28
Total module attendance time			56 h

Examination	Prüfungszeiten	Type of examination
Final exam of module	Thesis to be handed in at the end of semester	Thesis