Stud.IP Uni Oldenburg
University of Oldenburg
02.12.2023 09:53:40
wir100 - Corporate Strategy (Complete module description)
Original version English PDF download
Module label Corporate Strategy
Module abbreviation wir100
Credit points 6.0 KP
Workload 180 h
Institute directory Department of Business Administration, Economics and Law
Applicability of the module
  • Bachelor's Programme Business Administration and Law (Bachelor) > Aufbaubereich Wirtschaftswissenschaften
  • Bachelor's Programme Business Informatics (Bachelor) > Akzentsetzungsbereich Wirtschaftswissenschaften
  • Bachelor's Programme Economics and Business Administration (Bachelor) > Studienrichtung Betriebswirtschaftslehre
  • Bachelor's Programme Sustainability Economics (Bachelor) > Wahlpflichtbereich
  • Dual-Subject Bachelor's Programme Economics and Business Administration (Bachelor) > Aufbaumodule
  • Master of Education Programme (Vocational and Business Education) Economics and Business Administration (Master of Education) > Mastermodule
  • Master's Programme Business Informatics (Master) > Module der Wirtschafts- und Rechtswissenschaften (Master)
Responsible persons
  • Lehrenden, Die im Modul (Prüfungsberechtigt)
  • Hoppmann, Jörn (module responsibility)
Skills to be acquired in this module
The goal of the course is that students are able to
- know and understand basic concepts, instruments, and theories of strategic management
- analyze company strategies by applying conceptual frameworks
- understand the advantages and disadvantages of common instruments and models and critically evaluate their applicability
- independently develop strategic options and derive recommendations for their implementation in real-life settings
Module contents
The course offers a comprehensive overview of the models and instruments of strategic management. The first part of the course introduces important concept and models of strategic management and discusses their application using examples from corporate practice. Central topics that are being discussed in this context are the relation between firm strategies and competitive advantage, strategy analysis, strategy formulation, strategy implementation, and strategies in the context of internationalization and innovation. In the second part of the course, students apply and deepen their knowledge by writing a thesis that analyzes the strategy of a specific company.
Recommended reading
Rothaermel, F.T. (2012): Strategic Management (1. Auflage), McGraw-Hill Education, New York.
Wunder, T. (2016): Essentials of Strategic Management: Effective Formulation and Execution of Strategy (1. Auflage), Schäffer Poeschel, Stuttgart.
Language of instruction German
Duration (semesters) 1 Semester
Module frequency jährlich
Module capacity unlimited
Module level
Type of module
Teaching/Learning method
Previous knowledge
Type of course Comment SWS Frequency Workload of compulsory attendance
Lecture 2 28
Exercise or tutorial 2 WiSe 28
Total module attendance time 56 h
Examination Examination times Type of examination
Final exam of module
Thesis to be handed in at the end of semester