wir051 Communication and Presentation in Business Administration and Economics (Complete module description)

Keine

Students possess...
- comprehensive theoretical knowledge in the field of communication, presentation, and moderation
- further develop their soft skills
Students are able to...
- apply their theoretical knowledge from the module when analyzing the practical insights from the interviews
- learn in a self-sufficient manner
- apply different moderation and presentation techniques in a presentation, interview, or workshops

The module offers an introduction to the basic questions of communication, presentation and moderation. Topics that are being discussed in the course are, for example, theoretical foundations of communication processes, corporate communication as well as presentation and moderation methods.
The module starts with a kick-off event and the distribution of tasks for individual study. In the semester, three additional event days (theory blocks) will be held in the World Café format, during which students will give presentations. Moreover, during these events, lecturers will provide students with additional information and will distribute additional tasks. These events will be complemented by tutorials held in between the events.
The module ends with a final event. Here, students will gather after having conducted company interviews to discuss and consolidate their interview findings. The course will also deal with new forms of media and the opportunities and risks they offer for corporate communication.

Crisand, E. (2000): Psychologie der Gesprächsführung. Arbeitshefte Führungspsychologie, Band 11. Heidelberg
Luhmann, N. (1994): Soziale Systeme: Grundriss einer allgemeinen Theorie (5. Aufl.). Frankfurt am Main
Seifert J. W. (2000): Besprechungs-Moderation (4. Aufl.). Offenbach.
Watzlawick, P.; Beavin J. H. & Jackson D. D. (2003): Menschliche Kommunikation; Formen, Störungen, Paradoxien. Bern.