wir051 - Communication and Presentation in Business Administration and Economics (Complete module description)
| Module label | Communication and Presentation in Business Administration and Economics |
| Module code | wir051 |
| Credit points | 6.0 KP |
| Workload | 180 h |
| Institute directory | Department of Business Administration, Economics and Law (Business Administration and Business Education) |
| Applicability of the module |
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| Responsible persons |
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| Prerequisites | Keine |
| Skills to be acquired in this module | Students possess... - comprehensive theoretical knowledge in the field of communication, presentation, and moderation - further develop their soft skills Students are able to... - apply their theoretical knowledge from the module when analyzing the practical insights from the interviews - learn in a self-sufficient manner - apply different moderation and presentation techniques in a presentation, interview, or workshops |
| Module contents | The module offers an introduction to the basic questions of communication, presentation and moderation. Topics that are being discussed in the course are, for example, theoretical foundations of communication processes, corporate communication as well as presentation and moderation methods. The module starts with a kick-off event and the distribution of tasks for individual study. In the semester, three additional event days (theory blocks) will be held in the World Café format, during which students will give presentations. Moreover, during these events, lecturers will provide students with additional information and will distribute additional tasks. These events will be complemented by tutorials held in between the events. The module ends with a final event. Here, students will gather after having conducted company interviews to discuss and consolidate their interview findings. The course will also deal with new forms of media and the opportunities and risks they offer for corporate communication. |
| Recommended reading | Crisand, E. (2000): Psychologie der Gesprächsführung. Arbeitshefte Führungspsychologie, Band 11. Heidelberg Luhmann, N. (1994): Soziale Systeme: Grundriss einer allgemeinen Theorie (5. Aufl.). Frankfurt am Main Seifert J. W. (2000): Besprechungs-Moderation (4. Aufl.). Offenbach. Watzlawick, P.; Beavin J. H. & Jackson D. D. (2003): Menschliche Kommunikation; Formen, Störungen, Paradoxien. Bern. |
| Links | |
| Language of instruction | German |
| Duration (semesters) | 1 Semester |
| Module frequency | jährlich |
| Module capacity | unlimited |
| Type of course | Comment | SWS | Frequency | Workload of compulsory attendance |
|---|---|---|---|---|
| Lecture | 2 | 28 | ||
| Seminar | 2 | 28 | ||
| Total module attendance time | 56 h | |||
| Examination | Prüfungszeiten | Type of examination |
|---|---|---|
| Final exam of module | Alles im Laufe des Semesters |
Portfolio. Leistungen des Portfolios sind eine theoretische Ausarbeitung, drei Reflexionen, ein Interviewleitfaden und ein Einleitungs- und Schlussteil. |
