Stud.IP Uni Oldenburg
University of Oldenburg
03.10.2023 06:14:57
wir400 - Strategic and International Marketing (Course overview)
Department of Business Administration, Economics and Law (Economics) 6 KP
Module components Semester courses Sommersemester 2023 Examination
Lecture
Tutorial
Seminar
Hinweise zum Modul
Prüfungszeiten
end of term
Module examination
written exam; voluntary contributions that improve grades may undertaken as 'portfolio-presentations' during tutorials
Skills to be acquired in this module
Upon completion of the module, students will be able to:

  • recognize challenges facing marketing strategy in the field of markets and societies and draw conclusions for business management
  • elaborate and reflect upon the theoretical and conceptual foundations of strategic marketing planning
  • come up with examples that exemplify the systemic connection between strategic and instrumental marketing planning
  • discuss core assumptions of internationalization in the context of strategy planning and critically reflect upon its implications
  • build market research skills in an international context using different methods
  • develop their own perspectives on the conceptualization and implementation of international marketing strategies and advance them in discourses