Stud.IP Uni Oldenburg
University of Oldenburg
26.10.2021 10:46:45
wir070 - Principles of Marketing (Course overview)
Department of Business Administration, Economics and Law (Economics) 6 KP
Module components Semester courses Wintersemester 2020/2021 Examination
  • No access 2.02.161 - Einführung in das Marketing Show lecturers
    • Prof. Dr. Thorsten Raabe
    • Gerrit Sundermann, M.A.
    • Dr. rer. pol. Sören Sundermann
    • Jonas Schulz

    Thursday: 14:00 - 16:00, weekly (from 22/10/20)
    Dates on Thursday. 18.03.21 13:30 - 15:30

Seminar and tutorial
  • No access 2.02.163 - Service Learning Marketing Show lecturers
    • Dr. rer. pol. Sören Sundermann

    Tuesday: 14:00 - 16:00, weekly (from 20/10/20)

    Praxisprojekt substitutiv zum Tutorium Einführung in das Marketing (wir070)

Notes for the module
Time of examination
end of term
Module examination
written exam; voluntary contributions that improve grades may undertaken as 'portfolio-presentations' during tutorials
Skills to be acquired in this module
Upon completion of the module, students will be able to:
  • recognize and provide solutions to challenges in market-oriented business management
  • reflect on market-oriented business management with regard to practise, as well as related societal and ethical implications
  • actively participate in scholarly marketing discourse
  • build their own capacities to acquire knowledge and skills within the discipline