wir070 Principles of Marketing (Course overview)

wir070 Principles of Marketing (Course overview)

Department of Business Administration, Economics and Law (Economics) 6 KP
Module components Semester courses Winter semester 2024/2025 Examination
Lecture
  • No access 2.02.161 - Einführung in das Marketing Lehrende anzeigen
    • Prof. Dr. Sascha Alavi
    • Neele Sophie Kuhlmann
    Termine anzeigen
    • Wednesday, 16:00 - 18:00, Weekly (from 16.10.24)
    • Monday, 03.02.25, 15:15 - 17:15 o'clock
    • Monday, 03.02.25, 15:15 - 17:15 o'clock
    • Monday, 03.02.25, 15:15 - 17:15 o'clock
    • Monday, 03.02.25, 15:15 - 17:15 o'clock
    • Monday, 03.02.25, 15:15 - 17:15 o'clock
    • Monday, 03.03.25, 14:00 - 16:00 o'clock
    • Thursday, 27.03.25, 13:00 - 15:00 o'clock
    • Thursday, 27.03.25, 13:00 - 15:00 o'clock
    • Thursday, 27.03.25, 13:00 - 15:00 o'clock
    • Tuesday, 29.04.25, 14:00 - 16:00 o'clock
Seminar und Tutorium
Hinweise zum Modul
Prerequisites

keine
Further information

Module Capacity:
unrestricted
Method of assesment
written exam; voluntary contributions that improve grades may undertaken as 'portfolio-presentations' during tutorials
Exam dates
end of term
Learning outcomes/competencies
Upon completion of the module, students will be able to:
  • recognize and provide solutions to challenges in market-oriented business management
  • reflect on market-oriented business management with regard to practise, as well as related societal and ethical implications
  • actively participate in scholarly marketing discourse
  • build their own capacities to acquire knowledge and skills within the discipline