wir070 - Principles of Marketing (Course overview)
Department of Business Administration, Economics and Law (Economics) |
6 KP |
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Module components |
Semester courses Wintersemester 2021/2022 |
Examination |
Lecture
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2.02.161 - Einführung in das Marketing
- Prof. Dr. Thorsten Raabe
- Gerrit Sundermann, M.A.
Thursday: 14:00 - 16:00, weekly (from 21/10/21) Dates on Monday. 07.02.22 13:30 - 15:30, Thursday. 10.03.22 12:30 - 14:30
Die Veranstaltung findet online statt
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Seminar and tutorial
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Notes for the module |
Prerequisites |
keine |
Time of examination |
end of term |
Module examination |
written exam; voluntary contributions that improve grades may undertaken as 'portfolio-presentations' during tutorials |
Skills to be acquired in this module |
Upon completion of the module, students will be able to: - recognize and provide solutions to challenges in market-oriented business management
- reflect on market-oriented business management with regard to practise, as well as related societal and ethical implications
- actively participate in scholarly marketing discourse
- build their own capacities to acquire knowledge and skills within the discipline
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