wir070 - Principles of Marketing (Course overview)

wir070 - Principles of Marketing (Course overview)

Department of Business Administration, Economics and Law (Economics) 6 KP
Module components Semester courses Wintersemester 2021/2022 Examination
Lecture
  • No access 2.02.161 - Einführung in das Marketing Show lecturers
    • Prof. Dr. Thorsten Raabe
    • Gerrit Sundermann, M.A.

    Thursday: 14:00 - 16:00, weekly (from 21/10/21)
    Dates on Monday, 07.02.2022 13:30 - 15:30, Thursday, 10.03.2022 12:30 - 14:30

    Die Veranstaltung findet online statt

Seminar und Tutorium
Hinweise zum Modul
Prerequisites
keine
Prüfungszeiten
end of term
Module examination
written exam; voluntary contributions that improve grades may undertaken as 'portfolio-presentations' during tutorials
Skills to be acquired in this module
Upon completion of the module, students will be able to:
  • recognize and provide solutions to challenges in market-oriented business management
  • reflect on market-oriented business management with regard to practise, as well as related societal and ethical implications
  • actively participate in scholarly marketing discourse
  • build their own capacities to acquire knowledge and skills within the discipline