Stud.IP Uni Oldenburg
University of Oldenburg
12.05.2021 07:09:16
wir070 - Principles of Marketing (Course overview)
Department of Business Administration, Economics and Law (Economics) 6 KP
Module components Semester courses Wintersemester 2017/2018 Examination
Lecture
Seminar and tutorial
  • No access 2.02.163 - Service Learning Marketing Show lecturers
    • Dr. phil. Steffen Hamborg, Dipl.-Päd.

    Tuesday: 14:00 - 16:00, weekly (from 17/10/17)

    Praxisprojekt substitutiv zum Tutorium Einführung in das Marketing (wir070)

Notes for the module
Prerequisites
keine
Time of examination
end of term
Module examination
written exam; voluntary contributions that improve grades may undertaken as 'portfolio-presentations' during tutorials
Skills to be acquired in this module
Upon completion of the module, students will be able to:
  • recognize and provide solutions to challenges in market-oriented business management
  • reflect on market-oriented business management with regard to practise, as well as related societal and ethical implications
  • actively participate in scholarly marketing discourse
  • build their own capacities to acquire knowledge and skills within the discipline