Stud.IP Uni Oldenburg
University of Oldenburg
17.10.2021 03:14:10
wir070 - Principles of Marketing (Course overview)
Department of Business Administration, Economics and Law (Economics) 6 KP
Module components Semester courses Wintersemester 2018/2019 Examination
Lecture
Seminar and tutorial
Notes for the module
Prerequisites
keine
Time of examination
end of term
Module examination
written exam; voluntary contributions that improve grades may undertaken as 'portfolio-presentations' during tutorials
Skills to be acquired in this module
Upon completion of the module, students will be able to:
  • recognize and provide solutions to challenges in market-oriented business management
  • reflect on market-oriented business management with regard to practise, as well as related societal and ethical implications
  • actively participate in scholarly marketing discourse
  • build their own capacities to acquire knowledge and skills within the discipline