Stud.IP Uni Oldenburg
University of Oldenburg
17.10.2021 03:31:49
wir826 - Sectoral, Functional and Institutional Approaches to Marketing (Course overview)
Department of Business Administration, Economics and Law (Economics) 6 KP
Module components Semester courses Sommersemester 2021 Examination
  • Unlimited access 2.02.870 - Sektorale, Funktionale und Institutionelle Ansätze des Marketing Show lecturers
    • Prof. Dr. Thorsten Raabe
    • Gerrit Sundermann, M.A.
    • Dr. rer. pol. Sören Sundermann

    Thursday: 16:00 - 18:00, weekly (from 15/04/21)

    zugleich: Wohldenberg Seminar Diese Veranstaltung stellt für die Studierenden den Master WiRe (Schwerpunkt FUGO) eine Pflichtveranstaltung dar. Anderes Studiengänge können diese Veranstaltung als Wahlveranstaltung besuchen. Durch die Pflichtveranstaltung haben jedoch Studierende des Master WiRe Vorrang.

Notes for the module
Reference text
The module consists of a preparatory period (approximately 4 sessions on campus) as well as one educational workshop outside of Oldenburg
Time of examination
during term
Module examination
examination paper and presentation
Skills to be acquired in this module
The students should be enabled
• to adapt the marketing concept to sectoral, functional and institutional specifics,
• to apply specific concepts and methods of marketing in a problem-oriented way and to be able to reflect their conditions and limitations,
• to develop and present your own conceptual designs in a team.