Stud.IP Uni Oldenburg
University of Oldenburg
12.12.2023 00:19:51
wir826 - Sectoral, Functional and Institutional Approaches to Marketing (Course overview)
Department of Business Administration, Economics and Law (Economics) 6 KP
Module components Semester courses Sommersemester 2023 Examination
  • No access 2.02.870 - Sektorale, Funktionale und Institutionelle Ansätze des Marketing Show lecturers
    • Jonas Schulz
    • Prof. Dr. Sascha Alavi

    Dates on Wednesday, 03.05.2023 18:15 - 19:45, Monday, 22.05.2023 17:15 - 18:45, Thursday, 15.06.2023 08:15 - 09:45, Monday, 26.06.2023 18:15 - 19:45, Thursday, 13.07.2023 08:15 - 11:45, Thursday, 13.07.2023 12:15 - 13:45, Location: V03 0-D003, V03 0-C003, V03 0-C001 (+1 more)
    zugleich: Wohldenberg Seminar Diese Veranstaltung stellt für die Studierenden den Master WiRe (Schwerpunkt FUGO) eine Pflichtveranstaltung dar. Anderes Studiengänge können diese Veranstaltung als Wahlveranstaltung besuchen. Durch die Pflichtveranstaltung haben jedoch Studierende des Master WiRe Vorrang.

Hinweise zum Modul
Reference text
The module consists of a preparatory period (approximately 4 sessions on campus) as well as one educational workshop outside of Oldenburg
Examination times
during term
Module examination
examination paper and presentation
Skills to be acquired in this module
The students should be enabled
• to adapt the marketing concept to sectoral, functional and institutional specifics,
• to apply specific concepts and methods of marketing in a problem-oriented way and to be able to reflect their conditions and limitations,
• to develop and present your own conceptual designs in a team.