Stud.IP Uni Oldenburg
University of Oldenburg
26.10.2021 04:11:21
wir829 - Development directions in Marketing Research (Course overview)
Department of Business Administration, Economics and Law (Economics) 6 KP
Module components Semester courses Wintersemester 2018/2019 Examination
  • No access 2.02.901 - Entwicklungslinien in der Marketingforschung Show lecturers
    • Prof. Dr. Thorsten Raabe
    • Dr. rer. pol. Sören Sundermann
    • Gerrit Sundermann, M.A.

    Thursday: 16:00 - 18:00, weekly (from 18/10/18)

    zugleich: Wohldenberg-Seminar Diese Veranstaltung stellt für die Studierenden den Master WiRe (Schwerpunkt FUGO) eine Pflichtveranstaltung dar. Anderes Studiengänge können diese Veranstaltung als Wahlveranstaltung besuchen. Durch die Pflichtveranstaltung haben jedoch Studierende des Master WiRe Vorrang.

Notes for the module
Successful completion of the entrance examination
Reference text
The module consists of a preparatory period (approximately 4 sessions on campus) as well as one educational workshop outside of Oldenburg
Time of examination
during the term
Module examination
examination paper and presentation
Skills to be acquired in this module
Upon completion of the module, students will be able to:
  • apply specific competences to strategic research in marketing
  • classify research strategies in marketing according to their meta-theoretical considerations
  • estimate research strategies' claims to knowledge and their limitations
  • formulate interdisciplinary research strategies aligning competences of empirical methods with the application of theory
  • develop own conceptual sketches within teams and to present them