Stud.IP Uni Oldenburg
University of Oldenburg
29.09.2022 17:12:59
wir832 - Innovation Management (Course overview)
Department of Business Administration, Economics and Law (Economics) 6 KP
Module components Semester courses Wintersemester 2020/2021 Examination
Lecture
  • No access 2.02.910 - Innovation Management Show lecturers
    • Apl. Prof. Dr. Klaus Fichter
    • Anne Seela
    • Dr. rer. pol. Karsten Hurrelmann

    Monday: 16:15 - 17:45, weekly (from 26/10/20)
    Dates on Monday. 19.10.20, Monday. 07.12.20, Monday. 25.01.21 16:15 - 17:45

Seminar
  • No access 2.02.913 - Innovation Management Seminar: Climate Challenge - Entwicklung von Innovationsideen für klimaneutrale Unternehmen Show lecturers
    • Apl. Prof. Dr. Klaus Fichter
    • Dr. rer. pol. Karsten Hurrelmann

    Monday: 14:15 - 15:45, weekly (from 26/10/20)
    Dates on Monday. 19.10.20, Monday. 25.01.21 14:15 - 15:45

    Climate Challenge: Entwicklung und Bewertung von Innovationsideen für die Umsetzung von Klimaneutralität eines oldenburger Unternehmens. Die Studierenden entwickeln in Kleingruppen (3-4 Personen) Innovationsideen, wie Klimaneutralität erreicht werden kann und erarbeiten dafür in Zusammenarbeit mit dem Praxispartner Umsetzungsvorschläge. Das Seminar besteht aus drei verpflichtenden Präsenzterminen (19.10.2020, 07.12.2020 und 25.01.2021), sowie gruppenbezogener Projektarbeit. Die Teilnahme am Seminar ist nur möglich, wenn auch die Vorlesung "Innovation Management" belegt wird.

  • No access 2.02.914 - Communication of Supply Chain Sustainability to Consumers Show lecturers
    • M.A. Maren Kleinau

    Dates on Thursday. 22.10.20 16:15 - 17:45, Thursday. 05.11.20 10:00 - 17:00, Friday. 06.11.20 10:00 - 16:00, Thursday. 03.12.20 10:00 - 17:00, Friday. 04.12.20 10:00 - 16:00
    Social and environmental problems, especially in global supply chains, are often multifaceted, complex and difficult to address by a multitude of involved actors. More sustainable solutions or alternatives for existing practices and products do exist, but they are often associated with higher efforts and do not spread as far as they need in order to maximize their impact. The recognition and appreciation of consumers can be a decisive incentive for companies to adopt more sustainable practices. But what exactly is it that distinguishes more sustainable solutions from the consumer's perspective? What stands in the way of a more sustainable consumption? How and by whom can a further spread of such solutions and a more sustainable consumer behavior be promoted? What role can marketing and communications play in this context? We will address these and other questions in the module "Communication of Supply Chain Sustainability to Consumers". The aim is to promote a critical and reflective view of consumers’ behavior and the contested role of marketing in fostering sustainability. Scientific publications provide the basis for the content. However, there should also be opportunities for practical transfer, examples and implications.

Hinweise zum Modul
Reference text
This module is offered in the winter term. For a more detailed description of course content and organization, please note the syllabus that will be made available via Stud.IP before the beginning of the course.
Module examination
KL
Skills to be acquired in this module
In today's highly dynamic business environment, innovation is the key to the success of most firms. Moreover, technological and organizational innovations represent valuable instruments for achieving progress toward sustainable development. Against this background, this module familiarizes students with the tools and processes for managing innovation and for developing overall more innovative firms. The module comprises a lecture and a seminar. In the lecture, students become acquainted with the drivers to and role of innovation; they learn about designing innovative firms and developing innovation strategies; they get to know the different sources of innovation; they familiarize themselves with the methods for choosing between alternative planned innovations; they learn how innovation is implemented; and they understand how innovation benefits are exploited. The accompanying seminar is supposed to familiarize the students with select advanced topics surrounding the management of innovation. Moreover, the students train their skills in working in teams, in working with scientific literature, in academic writing, and in presenting in front of a large audience.