wir400 - Strategic and International Marketing

wir400 - Strategic and International Marketing

Department of Business Administration, Economics and Law (Economics) 6 KP
Module components Semester courses Examination
Lecture
Tutorial
  • No access 2.02.302a - Show lecturers
    • Prof. Dr. Thorsten Raabe
    • Gerrit Sundermann, M.A.

    Wednesday: 14:00 - 16:00, weekly (from 10/04/19)

  • No access 2.02.302b - Show lecturers
    • Prof. Dr. Thorsten Raabe
    • Gerrit Sundermann, M.A.

    Monday: 10:00 - 12:00, weekly (from 08/04/19)

  • No access 2.02.302c - Show lecturers
    • Prof. Dr. Thorsten Raabe
    • Gerrit Sundermann, M.A.

    Wednesday: 18:00 - 20:00, weekly (from 10/04/19)

  • No access 2.02.302d - Show lecturers
    • Prof. Dr. Thorsten Raabe
    • Gerrit Sundermann, M.A.

    Tuesday: 12:00 - 14:00, weekly (from 09/04/19)

  • No access 2.02.302e - Show lecturers
    • Prof. Dr. Thorsten Raabe
    • Gerrit Sundermann, M.A.

    Friday: 08:00 - 10:00, weekly (from 12/04/19)

  • No access 2.02.302f - Show lecturers
    • Prof. Dr. Thorsten Raabe
    • Gerrit Sundermann, M.A.

    Thursday: 16:00 - 18:00, weekly (from 11/04/19)

  • No access 2.02.302g - Show lecturers
    • Prof. Dr. Thorsten Raabe
    • Gerrit Sundermann, M.A.

    Monday: 18:00 - 20:00, weekly (from 08/04/19)

Seminar
Hinweise zum Modul
Prüfungszeiten
end of term
Module examination
written exam; voluntary contributions that improve grades may undertaken as 'portfolio-presentations' during tutorials
Skills to be acquired in this module
Upon completion of the module, students will be able to:

  • recognize challenges facing marketing strategy in the field of markets and societies and draw conclusions for business management
  • elaborate and reflect upon the theoretical and conceptual foundations of strategic marketing planning
  • come up with examples that exemplify the systemic connection between strategic and instrumental marketing planning
  • discuss core assumptions of internationalization in the context of strategy planning and critically reflect upon its implications
  • build market research skills in an international context using different methods
  • develop their own perspectives on the conceptualization and implementation of international marketing strategies and advance them in discourses

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