wir826 - Sectoral, Functional and Institutional Approaches to Marketing

wir826 - Sectoral, Functional and Institutional Approaches to Marketing

Department of Business Administration, Economics and Law (Economics) 6 KP
Semester courses Summer semester 2024
Form of instruction: Seminar
Hinweise zum Modul
Reference text
The module consists of a preparatory period (approximately 4 sessions on campus) as well as one educational workshop outside of Oldenburg
Prüfungszeiten
during term
Module examination
examination paper and presentation
Skills to be acquired in this module
The students should be enabled
• to adapt the marketing concept to sectoral, functional and institutional specifics,
• to apply specific concepts and methods of marketing in a problem-oriented way and to be able to reflect their conditions and limitations,
• to develop and present your own conceptual designs in a team.

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