wir826 - Sectoral, Functional and Institutional Approaches to Marketing - Campusmanagementsystem Stud.IP

wir826 - Sectoral, Functional and Institutional Approaches to Marketing

Department of Business Administration, Economics and Law (Economics)

6 KP

Semester courses Sommersemester 2019

Lehrveranstaltungsform: Seminar

2.02.870 - Sektorale, Funktionale und Institutionelle Ansätze des Marketing
- Prof. Dr. Thorsten Raabe
- Gerrit Sundermann, M.A.
- Sören Sundermann
Thursday: 16:00 - 18:00, weekly (from 04/04/19)

Hinweise zum Modul

Reference text	The module consists of a preparatory period (approximately 4 sessions on campus) as well as one educational workshop outside of Oldenburg
Prüfungszeiten	during term
Module examination	examination paper and presentation
Skills to be acquired in this module	The students should be enabled • to adapt the marketing concept to sectoral, functional and institutional specifics, • to apply specific concepts and methods of marketing in a problem-oriented way and to be able to reflect their conditions and limitations, • to develop and present your own conceptual designs in a team.