Stud.IP Uni Oldenburg
University of Oldenburg
21.10.2019 05:10:34
wir826 - Sectoral, Functional and Institutional Approaches to Marketing
Department of Business Administration, Economics and Law (Economics) 6 KP
module components Semester courses Sommersemester 2019 Examination
  • Limited access 2.02.870 - headache
    • Prof. Dr. Thorsten Raabe
    • Gerrit Sundermann, M.A.
    • Dr. rer. pol. Sören Sundermann

    Thursday: 16:00 - 18:00, weekly (from 04/04/19)

Notes for the module
Reference text
The module consists of a preparatory period (approximately 4 sessions on campus) as well as one educational workshop outside of Oldenburg
Time of examination
during term
Module examination
examination paper and presentation
Skills to be acquired in this module
The students should be enabled
• to adapt the marketing concept to sectoral, functional and institutional specifics,
• to apply specific concepts and methods of marketing in a problem-oriented way and to be able to reflect their conditions and limitations,
• to develop and present your own conceptual designs in a team.