wir829 - Development directions in Marketing Research

wir829 - Development directions in Marketing Research

Department of Business Administration, Economics and Law (Economics) 6 KP
Module components Semester courses Winter semester 2024/2025 Examination
Lecture
Seminar
Notes on the module
Prerequisites
Successful completion of the entrance examination
Reference text
The module consists of a preparatory period (approximately 4 sessions on campus) as well as one educational workshop outside of Oldenburg
Prüfungszeiten
during the term
Module examination
examination paper and presentation
Skills to be acquired in this module
Upon completion of the module, students will be able to:
  • apply specific competences to strategic research in marketing
  • classify research strategies in marketing according to their meta-theoretical considerations
  • estimate research strategies' claims to knowledge and their limitations
  • formulate interdisciplinary research strategies aligning competences of empirical methods with the application of theory
  • develop own conceptual sketches within teams and to present them

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