wir160 - Entrepreneurship (Complete module description)
| Module label | Entrepreneurship |
| Module code | wir160 |
| Credit points | 6.0 KP |
| Workload | 180 h |
| Institute directory | Department of Business Administration, Economics and Law (Economics) |
| Applicability of the module |
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| Responsible persons |
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| Prerequisites | none |
| Skills to be acquired in this module | The module introduces to the basics of Entrepreneurship Upon completion of the module, students will be able to: - understand the challenges of launching an enterprise, - strategically analyse the structure of market - understand how employees are able to behave like an entrepreneur in established enterprises - develop innovative business ideas - shape the key factors for realizing a business idea - demonstrate a knowledge of the entrepreneurial process - demonstrate a knowledge of cost accounting (especially break-even analysis, etc.) and will be able to calculate costs by themselves - analyse and evaluate business models |
| Module contents | The module combines the lecture “Strategie und Entrepreneurship” with a tutorial. It investigates the challenges of launching enterprises and entrepreneurial behaviour in large companies as well. The content of the module follows the process of an entrepreneur. It starts with business ideas, their perception, and evaluation. In addition, it deals with the most important questions of development and management of new business models. The contents of the courses include the following topics: - historical, institutional, and theoretical context - development, evaluation, and pitching ideas - business models - building entrepreneurial teams - entrepreneurship in large enterprises - resources and finance - management of growth |
| Recommended reading | Corsten, H. (Hrsg.) (2002): Dimensionen der Unternehmensgründung. Berlin: Schmidt. Klandt, H. (2005): Gründungsmanagement (2. Aufl.), Oldenbourg, München. Fueglistaller, Urs/Müller, Chrsitoph/Müller, Susan/Volery, Thierry (2016): Entrepreneurship. Modelle – Umsetzung – Perspektiven. Mit Fallbeispielen aus Deutschland, Österreich und der Schweiz (4. Auflage), Gabler Verlag/Springer Fachmedien, Wiesbaden. Grichnik, Dietmar/Brettel, Malte/Koropp, Christian/Mauer, René (2010): Entrepreneurship. Unternehmerisches Denken, Entscheiden und Handeln in innovativen und technologieorientierten Unternehmungen. Schäffer-Pöschel Verlag, Stuttgart. Grant, R. M., Nippa, M. (2006): Strategisches Management: Analyse, Entwicklung und Implementierung von Unternehmensstrategien (5. Aufl.), Pearson Studium, München. |
| Links | http://www.uni-oldenburg.de/wire/entrepreneurship/lehrangebot/ veranstaltungen/lehrangebot-wise-20162017/ |
| Language of instruction | German |
| Duration (semesters) | 1 Semester |
| Module frequency | jährlich |
| Module capacity | unlimited |
| Reference text | The lecture “Strategie und Entrepreneurship” must be attended in combination with the “Tutorium”. |
| Type of course | Comment | SWS | Frequency | Workload of compulsory attendance |
|---|---|---|---|---|
| Course or seminar | 2 | WiSe | 28 | |
| Tutorial | 2 | 28 | ||
| Total module attendance time | 56 h | |||
| Examination | Prüfungszeiten | Type of examination |
|---|---|---|
| Final exam of module | at the end of the semester |
written exam |
